Fridababy Launches a New Postpartum Recovery Line

As baby product companies go, Fridababy has always been pretty awesome about dealing with the, well, messier side of parenting. They’ve made it easier to efficiently suck mucus out of little noses, help babies pass gas, and clean toddlers’ bottoms after they go potty. In fact, Fridababy prides themselves on “providing parenting essentials for the moments you won’t be sharing on the ‘gram.” And their product names—e.g., Windi the GasPasser—can be downright hilarious.

That’s why it’s so fitting that the company has introduced a new line of postpartum recovery products that address the real-life (and non-Instagram-worthy) issues moms deal with after giving birth, including postpartum bleeding, swelling, and hemorrhoids.

The new Frida Mom line features disposable (mesh-free!) underwear, ice maxi pads (aka padsicles), witch hazel-infused cooling pad liners, a peri bottle (offering “a soothing spritz for your lady bits!”),  and a comfy labor and delivery gown. Talk about useful products for moms!

If you want the whole shebang, the all-inclusive Labor and Delivery + Postpartum Recovery Kit includes a peri bottle, underwear, padsicles, pad liners, perineal healing foam, a toiletry bag, and a caddy. Or, the Postpartum Recovery Essentials Kit features underwear, padsicles, cooling pad liners, perineal healing foam, and a caddy.

The postpartum time can be a physically and mentally challenging time for many women. Hat’s off to one company for making it a little easier!