BCBS Baby Yourself Program supports expectant and new moms

BCBS Baby Yourself Program connects new and expectant moms to support, nurses, and more

Having a baby is exciting, amazing, life-altering … and it can also be a little bit stressful.

That’s why Blue Cross and Blue Shield of Alabama offers the Baby Yourself Maternity Program: a voluntary prenatal wellness program exclusively for expectant and new mothers. Best of all, the program is free, as it’s part of maternity benefits for Blue Cross members and their spouses.

Once members enroll, they enjoy several benefits:

Moms can use the Baby Yourself AppA Personal Nurse

Every participant is assigned to a Baby Yourself nurse they can call with any questions during pregnancy. These nurses serve as a resource, supporting the physician’s plan of care and emphasizing the importance of prenatal care.

All the nurses have experience in prenatal care, labor and delivery care, and care of newborns. They can answer questions and talk to expectant moms about what to expect from routine procedures, including diabetes testing, ultrasounds, and delivery preparation. They can also help expectant moms discern whether they’re feeling a minor discomfort versus a potential complication.

Practical Gifts

Participants also receive useful gifts that educate and support healthy habits. These gifts underscore the importance of prenatal care and help moms understand the challenges that go along with pregnancy.

Educational Materials

Women who participate in the program can access educational materials to help them prepare for pregnancy and parenthood.

A Free App

The Baby Yourself App enables women to track their pregnancy and baby’s development. App features include a kick counter, a contraction counter, and weekly checklists. It also lets users click to call their physician and/or their Baby Yourself nurse.

Breastfeeding Support

Baby Yourself lactation consultants are available to answer questions from new moms and offer education and information about breastfeeding.

Tailor-Made Assistance

Some pregnancies require extra attention. In these cases, the Baby Yourself nurse is able to identify high-risk pregnancies and help expectant moms coordinate the care they need.

3 Ways to Enroll

Women who want to participate in the Baby Yourself Maternity program can enroll in one of three ways:

1. Call 1-800-222-4379

2. Visit AlabamaBlue.com/BabyYourself to enroll online.

3. Download the Baby Yourself app through the App Store or Google Play.

Pregnancy is exciting—and it certainly brings its share of new experiences and challenges. The Baby Yourself program is an excellent resource for women as they embark on their journey to motherhood.

Here’s a video with more info about the program:



  1. I used to have bcbs if tn but I don’t anymore. This is a awesome perk of this insurance though!

  2. I have BCBS TN and I called them earlier this year to find out about maternity programs. I have to follow up. They seemed to not have any info for me at the time. 


  3. This is awesome. I don’t have blue cross blue Sheild but definitely something I’ll call my insurance about

  4. I recently signed up and was impressed. I got a book in the mail to read with my son about his little sister that’s arriving and a book for me to read and a nice water cup.